The fact that India is notorious the world over for being the road accident capital is well known, but have you ever pondered over the main reasons for the same?

Apart from rash driving and disregard for safety norms, it appears that one of the most common causes of road accidents is distraction.

Data analyzed by the Ministry of Road Transport and Highways reveals that phones and attractive advertisements on hoardings are responsible for hundreds of deaths every year.

There has been a steady rise in the number of road accidents being caused due to people using their phones for calling and texting, and getting distracted by large hoardings while driving, when they should ideally be devoting their entire focus on the roads.

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